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Back[ Coventa ]Case Study

[ VOICE-FIRST ENTERPRISE OPERATING SYSTEM ]LIVE

MivaanOS

A voice-first operating system for steel distribution. Users sign in and speak; roughly 80 orchestrated agents run lead generation, GST/TDS-verified onboarding, field visit planning, factory and SOR/NSR lookups, stock checks, customer segmentation and vehicle dispatch. Every role — CEO, HOD, Customer Account Manager — asks the same question and gets a different answer, scoped to what they can actually decide.

MIVAAN // MORNING BRIEF — CAM ROLE

// Problem

The Problem

Steel distribution runs on people holding state in their heads. A Customer Account Manager starts the day not knowing what the factory released overnight, which customers are eligible for it, what price was approved, or which of their accounts have gone quiet. The information exists — in the ERP, in the factory report, in the pricing approval chain, in the visit logs — but assembling it takes an hour of tab-switching before any selling happens. Management sees the same picture a day late, in a spreadsheet someone rebuilt by hand.

  • Overnight factory hold reports arrive as files nobody has time to reconcile against customer eligibility before the morning.
  • Day-price approvals, bulk-order deviations and visit requests queue in email; approvals are the bottleneck, not the decisions.
  • Customer segmentation — loyal, dormant, blocked — is stale the moment it is compiled, so outreach goes to the wrong list.
  • SOR checks, NSR calculation and stock availability each live in a different screen; nobody does all three before quoting.

// Overview

MivaanOS is a voice-first control layer over the full distribution lifecycle, not a chatbot bolted to a CRM. A spoken intent is parsed into a plan, dispatched across a fleet of roughly 80 specialised agents, and executed against the systems of record — with the agents driving the existing application surfaces directly through DOM-level control where no API exists. Agents hold persistent memory across sessions, so context accrues per user and per account rather than resetting at every login. Role determines both what is retrieved and what may be acted on: the CEO's brief aggregates, the HOD's brief queues approvals, the CAM's brief is a worklist. Incumbent systems remain the system of record throughout.

// AI System

Why AI

Rule-based automation fails here for a specific reason: the questions are open-ended and the state space is not enumerable. “What's the status today?” has no fixed query behind it — the answer depends on role, on what changed overnight, on which of a hundred conditions are currently interesting. That requires a model that can plan, decompose and select tools at runtime, and a memory that persists what mattered yesterday. The DOM-control layer exists for the same reason: enterprise steel systems expose no clean API for half these actions, so the agents operate the software the way a person does, under supervision, rather than waiting for an integration programme that would take a year.

GroupCountDoes
Demand & onboarding~18Lead generation, enrichment, GST and TDS verification, KYC-gated account creation
Field operations~14Visit planning, route sequencing, visit report capture and summarisation
Pricing & commercial~12SOR lookup, average NSR calculation, day-price propagation, deviation flagging
Plant & inventory~15Factory data ingestion, plant report generation, stock availability, hold-report parsing
Customer intelligence~11Behavioural segmentation (loyal / dormant / blocked), targeted communication drafting
Fulfilment~10Vehicle allocation, dispatch scheduling, delivery status tracking

// Specs

Specifications

INTERFACE
Voice-first, role-aware; text fallback
ORCHESTRATION
~80 specialised agents under a single planner
MEMORY
Persistent, per-user and per-account, across sessions
CONTROL
DOM-level control of incumbent applications
COMPLIANCE
GST and TDS verification gated into onboarding
SYSTEM OF RECORD
Incumbent ERP retained; no rip-and-replace

// Features

Features

  1. 01Single spoken question returns a role-scoped operational brief — aggregate for CEO, approval queue for HOD, worklist for CAM.
  2. 02Overnight factory hold reports parsed and matched automatically to eligible customers before the working day starts.
  3. 03Day-price approvals, bulk-order deviations and visit requests surfaced as a decision queue rather than an inbox.
  4. 04AI-generated customer segmentation drives differentiated outreach without a manual list-build.
  5. 05SOR check, average NSR calculation and stock availability resolved in one turn, pre-quote.
  6. 06Agents operate legacy screens directly via DOM control where no integration surface exists.

// Architecture

Architecture

ORCHESTRATION FLOW

Runtime · one item, left to right


  1. 01Voice Input
  2. 02Speech + Intent Resolution
  3. 03Role-Scoped PlannerDemand & OnboardingField OpsPricing (SOR/NSR)Plant & InventorySegmentationDispatch
  4. 04Action Layer
  5. 05Approval Gate
  6. 06Systems of Record

dashed = the inference step, where the system exercises judgment

System stack

Data in · decisions out

01

Sources

Every system the distributor runs

SAP / ERPorders, stock, pricingPlant release & QCDispatch & fleetWhatsApp / voicefield & customersCredit & bank

02

Ingestion

Real time, voice-first

Speech recognitionHindi · English · code-switchERP connectorsread + gated writeEvent streamsrelease, dispatch, pricePersistent memory

03

Ontology

The distribution business as objects

Order · LineCustomer · CreditStock · Heat · PlantTruck · SlotPrice (SOR / NSR)

04AI

Intelligence

A planner and six agent groups

PlannerLLM · plans across agentsDemand & onboarding agentsPricing & dispatch agentsField ops & segmentationEval suitetask completion · safety

05Human

Human control

Every write passes the gate

Approval gateRole-scoped authorityMorning brief, not autopilotFull action log

06

Actions

Written back

SAP order / quote / dispatchCustomer messagesPlant & fleet instructions

Observability

Every model call traced; evals run on real cases, not anecdotes.

Governance

Entitlements enforced at retrieval; rules versioned by the organisation.

Write-back

Systems of record are written only through the approval gate.

Persistent memory reads and writes at the planner; every write to a system of record passes the approval gate.

// Impact

Impact

~80
Agents in production orchestrationverified
Same day
Management visibility, previously next-daydesign intent

Interested in MivaanOS?

Let's discuss how a voice-first operating system would map to your operation.

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// End of case studyMivaanOS